ENEA. Full of energy. Neighbours with the offer of "Fixed price"

Today the second flight commences of the autumn promotional campaign of ENEA. After the image spot titled "Energy brings confidence" we will see a story of two hairdressers - businessmen competing with each other. Only one of them using the ENEA's offer of "Fixed price" does not have to bother with energy consumption. He always pays a predetermined rate.

The owners of the neighbouring hairdresser's premises outstrip in ideas how to attract clients, installing more and more elaborate and energy-consuming promotional neons. The hairdresser played by Andrzej Grabowski - uses the offer of ENEA. The other one, played by Artur Barciś - chose another electricity supplier. Similarly as in the popular poem of Aleksander Fredro "Paweł i Gaweł", the history is built on a motif of a humorous competition. The whole is completed with a film and musical layer inspired by "Amelia" by Jean Pierre-Jeunet. 

A small climatic street of Lublin is the film set. The campaign was prepared by Heads Advertising Agency, Tomasz Śliwa is the director of the spot. Starcom media house undertook media planning and purchases.

The spots will be broadcast in the biggest Polish TV stations and thematic channels. An additional support will be press advertisings in the Polish dailies and opinion-making weeklies. The product campaign will last till the end of the year.