ENEA - the Most Environmentally-Friendly Brand according to Consumers

In the European Trusted Brands 2011 survey carried out throughout Europe by Reader’s Digest, consumers appreciated ENEA’s pro-ecological activities, granting it the title of Most Environmentally-Friendly Brand in the Electricity Supplier category.

ENEA was one of the prize-winners who were awarded a certificate in the Ecology category, together with other brands such as Toyota, Orlen and Duracell. Building an ecologically aware society is one of the objectives of the company’s strategy.  ENEA invests in renewable energy sources and initiates local and nationwide Polish educational projects for customers of all ages, informing them both of the possibilities of making rational use of electricity in everyday life and of ways in which the environment can be protected.  It aims to convince them that it is worth living in harmony with nature, and that making such a choice does not mean giving up one’s present comforts.

The survey, one of the biggest consumer surveys in Europe, involved 33,005 respondents from sixteen countries, including for the first time Croatia and Slovenia.  The number of respondents in Poland was 956. The survey was carried out in the form of an online or postal questionnaire between August and October 2010. Those who responded indicated trustworthy brands in 20 global categories for all countries, and in local categories. The results of the survey showed that among Poles (84 per cent)Nestle is the most trusted brand.