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ENEA commenced a tender in result of which it will select a collaborating research institutions
In September ENEA S.A. will select the winning tender for appointing of an institution for marketing research. The tender is one of the elements of the process being in progress for standarisation of corporate communication and marketing in the ENEA Group. Further, subsequent partners will be appointed: an advertising agency, a media house and an event agency.
Six research institutions were invited to take part in the tender. During 2 years of cooperation the entity appointed in the tender will support the actions of the ENEA Group within marketing research concerning among others: the brand of ENEA, market tendencies, customer preferences, advertising and communication activities. The research will also be conducted among employees.
- We have commenced the process of standarisation of the corporate communication and marketing of our Group – explains Paweł Obłoda, the Director of the Corporate Communication Department of ENEA S.A. - We are still developing our competencies within this area, we need professional partners for cooperation.
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